TrueSight WA

(Web Analytics)
Complementing Omniture SiteCatalyst

Problem

Today’s Web Analytics solutions have a number of limitations. Business agility is often limited, since updating Web Analytics metrics typically requires significant time and resources from the IT department. And the larger the web property, the more time it takes to implement the required changes to page tags. A complete view of every user is difficult to achieve because of some of the inherent limitations with JavaScript.

Today, many marketers simply discount the insights gained from users with mobile browsers or those with JavaScript disabled because they cannot be accurately measured. Furthermore, online marketing campaign and conversion success are often impacted by site performance and availability, but traditional Web Analytics solutions don’t offer this level of end-user experience insight.

Solution

Coradiant teamed up with Omniture to provide the most complete Web Analytics solution available. TrueSight^™ WA (Web Analytics) securely captures and stores all web activity. In other TrueSight products, captured user information is typically used by the IT department for troubleshooting, service level reporting and change management. But with TrueSight WA, web traffic, performance, and availability metrics gathered from each user visit are seamlessly integrated into Omniture SiteCatalyst, so marketers can get entirely new insights into campaign and customer success.

With TrueSight^™ WA (Web Analytics), deployment and maintenance of Web Analytics is reduced in terms of costs and complexity. For example, marketing teams can gain new customer insights without requiring any IT time or resources. TrueSight WA even enables SiteCatalyst users to collect user data without JavaScript page tagging, providing a more complete and agile Web Analytics solution. End-User Experience information is seamlessly integrated into SiteCatalyst, providing a more complete view of each online user. TrueSight WA gives SiteCatalyst users full visibility into web application performance and service delivery, so this information can be correlated with online customer behavior to maximize marketing success. TrueSight WA also provides needed visibility to mobile browsers and those users with JavaScript disabled.

Site Conversions   Compare Site Visits and Conversion rates with service-level information (i.e. site performance and responsiveness) all in one dashboard.

Page Delivery   Understand how your visitors are experiencing each of your key site activities such as online search, purchase, and checkout.